US tourism research points to a return to normal over spring break
While some research shows American travelers are discouraged from traveling to Europe, data from travel insurance comparison site Squaremouth.com has found that, at least in the short term, the continent remains popular.
The company analyzed its spring break travel data to reveal current trends, and research points to a recovery this spring.
One of the main conclusions is that Italy has regained its popularity for the spring tourist season. Italy fell to the 10th spot among the most popular travel destinations during this busy period of 2020, when the pandemic brought international travel to a virtual halt. Traditionally, the country was in second place.
During spring break, Italy began to regain its popularity, accounting for 4% of trips booked on Squaremouth.com. Only Mexico (11.6%) and the United States (19%) have a higher share of travellers.
It’s not just Italy. Europe as a whole has grown in popularity since the trough of the pandemic. Travel to Europe has disappeared from the map due to border closures and quarantine restrictions, but, this spring break, American travelers are returning in droves. Besides Italy, France and Spain have also returned to the top 10 destinations.
Domestic travel during Spring Break still remains higher than normal.
In 2020, domestic travel accounted for almost 90% of travel in 2020. It has decreased a bit, now that the situation with COVID-19 is normalizing, however, it is still higher than in pre-pandemic years. This year, Squaremouth found that 23% of spring break trips stay in the United States, up from 13% in 2019.